(Photo) Courtesy of The Future

The Future, a global wellness group led by CEO Do Kyung-baek, has accelerated its expansion into the lifestyle category by acquiring women’s wellness underwear brand Remove.

This acquisition goes beyond a simple expansion of its brand portfolio. It represents a strategic move to build a “wellness value chain” that spans consumers’ daily lives. As the functional underwear market rapidly grows in convergence with inner beauty and healthcare, The Future aims to strengthen its competitiveness by proactively capturing market share.

Remove has grown on the philosophy of “offering diverse choices for women,” building strong brand loyalty while maintaining the No.1 position in the underwear category at Olive Young. Its flagship product, the Skin Bra, applies patented technology to achieve 0.00% skin irritation and has surpassed 2 million units in cumulative sales.

The Future decided to proceed with the acquisition based on its high evaluation of Remove’s brand competitiveness and content-driven operational capabilities. Going forward, the company plans to generate strong synergies by combining its own data-driven operating system and performance marketing capabilities with Remove’s distinctive brand sensibility and content strength.

(Photo) Remove’s flagship product, “Skin Bra”

Through this acquisition, The Future aims to further advance its “integrated wellness experience,” which seamlessly connects:

• Wellness that begins with taste and nutrition (food),

• Beauty that deepens over time (beauty devices, etc.),

• Performance & care that defines the body (healthcare and underwear).

By sharing their existing customer base, the two companies expect to drive additional revenue through category expansion while strengthening both profitability and business stability through a solid repeat-purchase structure.

Remove will continue to maintain its brand identity under the leadership of CEO Min Yuna, while leveraging The Future’s infrastructure to introduce more differentiated products and content in the underwear market.

Do Kyung-baek, CEO of The Future, stated:

“This acquisition will be an important milestone in completing a full wellness lineup that encompasses everything from what customers eat, wear, to how they care for themselves. Through strategic integration across brands, we aim to deliver a more immersive and authentic wellness experience in our customers’ daily lives.”

Meanwhile, The Future is rapidly expanding its presence in the global wellness market through a diversified portfolio of brands, including anti-aging brand EOA, wellness healthcare brand Calo, inner beauty brand Nothing Better, and wellness diet center Calorie Bar Diet.