K-Wellness, following the global success of K-Beauty, is expanding its presence in international consumer markets by broadening its scope. As it extends into inner beauty and healthcare devices, the industry is evolving from a product-centric category into a lifestyle-driven sector. Amid this shift, The Future is building a new growth model by combining a portfolio of nine brands with artificial intelligence (AI). The Bell examines the key growth drivers behind The Future as it targets the K-Wellness market.