Global wellness company The Future announced strong growth across overseas markets in the first quarter of 2026, further accelerating its global expansion strategy.

According to the company, revenue from its global division increased by 872% year-over-year in Q1 2026. The performance reflects more than simple export growth, driven instead by localized product strategies tailored to regional consumer trends alongside expanded online and offline distribution networks.

Currently, the company’s largest revenue drivers are the United States, China, and Japan. In the second half of the year, The Future plans to expand into Southeast Asian markets including Thailand and Singapore, further diversifying its global business portfolio.

In the U.S. market, the company gained momentum with Red Ginseng Boost Gummies 60, a product specifically developed to align with local consumption habits. In addition, POOEUNG Wild Burning and POOEUNG Diet (localized as Cleanse Fiber Sticks) have successfully positioned themselves within the premium health supplement segment, contributing to growing brand awareness.

In China, a dual-track strategy combining B2C and B2B channels has driven growth. Within B2C, POOEUNG White Jade Stick V2 emerged as a key revenue contributor, while on the B2B side, Nothing Better’s Drinkit Pumpkin Juice and Lovti Pumpkin Tea secured stable demand. Collaborations with major Chinese influencers (wanghong) also translated directly into higher purchase conversion rates, further supporting growth momentum.

Japan has also shown rapid expansion. Nothing Better’s Lovti Pumpkin Tea & Red Bean Tea and Drinkit Pumpkin Juice & Red Bean Water have gained strong popularity among Gen Z and Millennial consumers amid the growing K-inner beauty trend.

The brand recently participated in MegaWari, a major promotional campaign hosted by Qoo10, achieving approximately fourfold sales growth compared to the previous quarter (Q4 2025).

Building on this momentum, Nothing Better plans to launch sales through major Japanese offline retail channels including Don Quijote and Loft.

Given Japanese consumers’ strong preference for firsthand product experience before purchase, the expansion into offline retail is expected to play a critical role in increasing conversion rates.

Do Kyung-baek, CEO of The Future, stated:

“This performance demonstrates that localized strategies tailored to the needs of consumers in each market are translating into tangible revenue growth. Moving forward, we will continue expanding our presence in the global wellness market through customized strategies spanning products, marketing, and distribution.”