The Future announced that its wellness supplement brand Dr.Blet has been officially selected for the Korean government’s “Global Hidden Champion 1000+ Project,” organized by the Ministry of SMEs and Startups.

The “Global Hidden Champion 1000+ Project” is a national initiative designed to identify export-driven SMEs with strong innovation and growth potential, and foster them into globally competitive companies.

Through the selection, Dr.Blet will receive a range of government-backed benefits through the end of 2027, including automatic eligibility for export voucher programs, additional evaluation points for export support initiatives, and preferential access to financing and guarantee programs.

The company plans to further strengthen its overseas expansion infrastructure by leveraging various government support programs, including international certification acquisition, logistics support, and access to Global Business Centers (GBCs).

In parallel, Dr.Blet has also been selected for the “K-Brand Export Platform Development Project,” a KRW 330 million-scale initiative aimed at advancing digital export capabilities. Through the project, the company can receive up to KRW 200 million in support to enhance its D2C platform infrastructure, optimize CRM and operational processes, and strengthen digital marketing capabilities.

Building on these initiatives, the company plans to reinforce its global e-commerce platform and data-driven marketing strategies to improve export efficiency and local market responsiveness.

A representative from Dr.Blet stated, “This selection represents external recognition of the brand’s growth potential and technological competitiveness. By actively leveraging government-backed programs, we aim to further advance our global business structure and accelerate expansion across overseas markets.”