The flagship “Calorie Bike” achieved 867% revenue growth, and the newly launched “Calorie Twister” sold out within three weeks
(Photo: Calo product images)
Calo, a wellness healthcare brand, reported that its Q4 2025 (October–December) sales grew fourfold year-on-year, driven primarily by strong demand from middle-aged consumers, led by women in their 40s.
The company attributed the sales growth to rising interest in healthy dieting, the convenience of products that can be easily used at home, and strong functionality that enables full-body workouts. Increased brand awareness also played a key role, supported by the appointment of Daniel Henney, Soyou, and Seo Beomjun as brand ambassadors—figures whose real-life use of Calo products has drawn significant consumer attention.
By product, Calo’s signature foldable indoor bike “Calorie Re-Bike” recorded approximately ninefold (867%) growth compared to the same period last year. The energy booster product “Calorie Neodymium Strap 3600” also posted steady performance with a 17% increase in sales. Notably, the full-body workout device “Calorie Twister,” launched in November, sold out completely within three weeks of release, underscoring strong demand for indoor fitness equipment and reinforcing trust in the Calo brand.
An analysis of customer demographics revealed a pronounced concentration among middle-aged consumers. During the same period, women in their 40s accounted for the largest share of purchases at 26%, followed by men in their 50s (21%) and women in their 30s (18%). These figures indicate that women in their 40s have emerged as the core consumer group for home healthcare products, while male consumers—particularly those in their 50s—are also expanding meaningfully.
A Calo representative commented,
“Calo’s strong product competitiveness delivered solid results in the fourth quarter, a peak season for indoor exercise, leading to a fourfold increase in overall sales. We will continue to introduce wellness healthcare products that anyone can use safely and conveniently, regardless of age or gender.”
Meanwhile, Calo is a subsidiary of The Future, a global wellness group led by CEO Do Kyungbaek. Through products such as the Calorie Re-Bike and EMS Slim Maker Pro, the brand is rapidly strengthening its presence in the domestic healthcare market.