Nothing Better Launches Three Protein Shakes for Balanced Everyday Nutrition

Nothing Better, the inner beauty brand of global wellness group theFuture, has launched three protein shakes designed to support healthy eating routines for today’s busy consumers.

The protein food market is increasingly expanding beyond sports and exercise into everyday health routines, including meal replacement and convenient nutrition management. As consumers place greater importance on taste, nutrition, and portability, protein products are also evolving to become easier and more enjoyable to incorporate into daily life.

In response to this trend, Nothing Better focused on reducing the chalky taste commonly associated with protein products while developing approachable flavors that can be enjoyed by a wide range of consumers.

The products also combine plant-based and animal-based proteins in a balanced formulation and feature a low-sugar design, taking overall nutritional balance into consideration.

Up to 19g of Protein with Vitamins, Minerals, and Collagen

Each pack contains up to 19g of protein, with the 19-Grain variety containing 18g. The shakes also include vitamins, minerals, dietary fiber, and collagen peptides, making it easier to incorporate a range of nutrients into an everyday routine.

The products come in convenient 40g pouches. Simply add water or milk, shake, and drink, allowing consumers to enjoy them conveniently regardless of time or location.

Three Flavors for Everyday Enjoyment

The lineup consists of three varieties:

• Choco Crunch — rich chocolate flavor with a satisfying crunchy texture

• Strawberry Latte — sweet and smooth strawberry flavor

• 19-Grain — a savory, nutty grain flavor

Nothing Better’s high-protein shakes are available through the brand’s official website as well as Olive Young’s online store and nationwide offline stores.

Building on its Olive Young distribution network, Nothing Better plans to expand consumer touchpoints and strengthen its competitiveness in the high-protein product category.

Nothing Better CEO Heejae Choi said, “Consumers are increasingly choosing protein products not simply for exercise, but as part of a healthy lifestyle routine. We developed these products to balance taste, nutrition, and a healthy nutritional profile, making it easier for anyone to maintain a consistent wellness routine in everyday life.”

https://n.news.naver.com/mnews/article/119/0003093554?sid=150