“Professional Skincare at Home”: EOA Expands Offline Presence Through Olive Young

EOA, the anti-aging beauty brand of global wellness group theFuture, has officially entered CJ Olive Young, one of Korea’s leading K-beauty platforms, marking a full-scale expansion of its offline distribution network.

As demand for convenient yet professional home skincare continues to grow, the beauty device market is rapidly expanding. The trend reflects consumers’ growing preference for consistent skincare at home while reducing the time and cost associated with professional dermatological treatments. Through its launch at Olive Young, EOA aims to strengthen both brand accessibility and consumer trust.

Two Beauty Devices Now Available

The initial lineup includes two products: Fullsera Pro, based on precision ultrasound technology, and Fulltherma, a radio frequency device.

Both products are designed to deliver gentle thermal energy to the skin and offer adjustable intensity levels based on individual skin conditions, supporting more targeted skin-firming care.

Fullsera Pro utilizes HIFU (High-Intensity Focused Ultrasound) technology. It features Korea’s first four-level intensity adjustment system, allowing users to customize care for specific areas such as the eye area, around the mouth, and the cheeks.

Fulltherma incorporates 6.78MHz radio frequency (RF) technology to evenly deliver thermal energy to the skin, focusing on helping improve overall skin condition and supporting skin firmness.

Simple Home-Care Routine

Both devices are designed for easy use at home. Fullsera Pro can be used with its dedicated gel, while Fulltherma can be used with hydrating skincare products.

With intuitive controls, the devices are designed to make it easy for users to incorporate a professional-inspired skincare routine into their everyday lives.

Through its Olive Young launch, EOA plans to expand offline touchpoints where consumers can experience and select its products in person. The brand expects this expanded retail presence to contribute to both greater brand awareness and increased purchase conversion.

An EOA representative said, “Through our launch at Olive Young, a platform leading Korea’s beauty trends, we are pleased to have the opportunity to introduce EOA’s technology to more customers. We will continue expanding access to professional-inspired skincare experiences at home through a variety of distribution channels.”

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