(Photo courtesy of Nothing Better)

Nothing Better, an inner beauty brand, is strengthening its position as a leader in the inner beauty industry by entering Olive Better, CJ Olive Young’s wellness curation platform, at its Gwanghwamun store.

Nothing Better operates a main booth on the second floor of the Olive Better store, within the “Eat Well” zone, expanding direct engagement with consumers who have a strong interest in inner beauty and healthy snacks. Olive Better is a platform that carefully curates and introduces only verified wellness brands, and this store entry further demonstrates Nothing Better’s brand competitiveness and representative status within the market.

Olive Better operates not only as an offline retail space but also as an in-app service within the Olive Young online mall, offering personalized product recommendations and wellness routine notifications. Through this omnichannel approach, Nothing Better products are expected to integrate seamlessly into consumers’ daily wellness routines, continuously expanding brand touchpoints both online and offline.

Nothing Better has established a strong presence as a representative brand in the rapidly growing K-inner beauty market. In 2025, the brand held two pop-up stores at Olive Young’s innovation flagship, Olive Young N Seongsu. Its products have also achieved notable recognition across key distribution channels, with “Lovti Pumpkin Tea” selected as an Olive Young Global Top Pick in October, and “Drinkit Organic Pumpkin Juice” chosen as a Best Selection at Olive Young N Seongsu in November.

In particular, from January to October 2025, sales on the Olive Young Global Mall increased by 415% year-on-year, while combined online and offline sales grew by 189%, reflecting the brand’s remarkable growth momentum.

A representative from Nothing Better commented,

“Our entry into Olive Better marks an important turning point as Nothing Better takes the next step forward as a leading brand in the inner beauty industry. We will continue to develop proven inner beauty products based on wholesome, natural ingredients, and further establish ourselves as a leading K-inner beauty brand that inspires wellness in everyday life.”

Meanwhile, Nothing Better is a subsidiary of The Future, a global wellness company led by CEO Do Kyungbaek, and focuses on drinkable inner beauty products to promote a healthy and sustainable lifestyle.